Technology and Internet has made the world a smaller place by connecting people regardless of the distance. Because of the rise of smartphone devices especially, most of us do most or all of our daily tasks online via apps.
Tasks like bill payments, booking a movie or a cab, ordering food online, investing in a stock, etc. these days happen just by touch of a button on your smartphone.
Since there are so many people using the internet all the time, it has thus given rise to a new form of marketing as we all know as Digital Marketing.
Our last Blog post spoke about Branding, what it exactly is, how it is important and the factors that make a Great Brand. In this article, we will talk about what is Digital Marketing & why hire a digital marketing agency to manage your end to end digital marketing campaigns so let’s first discuss…
What is Digital Marketing?
To understand Digital Marketing, let’s quickly refresh our basics on what is marketing? Marketing in simple terms is promoting your products/services to a specific type of audience who might be looking for it.
Digital Marketing is using the internet as a tool to promote products/services to a specific type of audience or a group of people who are looking for it. Basically it also helps marketers/businesses to connect with their visitors/prospective customers with the help of various online methods like google, social media, emails, etc.
These days Digital Marketing is how most businesses are looking to promote their products and services. Infact businesses are now eager to setup up processes and systems at the product level so that they can make money online without ever having to hire a sales team.
So now that we understand the basics of digital marketing, let’s move on to…
Why Hire a Digital Marketing Agency?
There are thousands of influencers, experts, companies, training institution, videos & blogs out there that teach about digital marketing so we are not going to share with you something new or something that you are not already aware of.
In Fact you can read about all the different types of digital marketing strategies here.
Digital Marketing actually is a simple activity for an experienced team that has practiced it for few years and know how to effectively optimize any campaign and get the desired result.
But for anyone who doesn’t get this, it will be an extremely challenging and complicated thing to do. There might be a loss of time, money, resources & potential customers if digital marketing is not done right.
Consider digital marketing like investing in mutual funds. If you know how to trade, you will be a trader and not invest your money with a mutual funds manager right? Because if you don’t know how to trade and attempt it, you will surely lose money.
A digital marketing agency is a team of experts who have tried and tested various digital marketing strategies for years and have sufficient experience to provide most businesses with tips and ideas which could benefit them and which even they wouldn’t have thought of.
Choosing the right Digital Marketing Agency
It is very important to choose the right digital marketing agency who has a ample amount of experience in a particular field. The internet is a very public place, and who you hire to promote your products/services will affect your overall operations in general.
Another important point here is to evaluate their work before finalising any deal.
An advantage to hiring a professional digital agency to promote your product or service is, they have the knowledge as to where would be the best place to target your audience, this includes, locations, age groups, professions, and even net worth in some cases.
Once your product has gone live on the web, these professionals track every single movement, and make alterations which improve the message, another important aspect of Digital Marketing.