A big question, can you measure the ROI of a Advertisement hoarding placed on a highway or a junction? Can you decide that your Ad hoarding should be seen by specific segment of people? NO, you can’t, hence Digital banner marketing is the right media for you to spend money and target specific audience based on their Age, Income Group, Interest, Gender and most important Geography. We can target the users based on their searches on internet and it definitely increases the probability of conversions.
- We can measure the clicks and impressions of the banner.
- We can check the websites which are working as a good referral partner
- We can track the user segment and can plan our strategy accordingly
- We know exactly how much it costs to bring one user on your website.