What is Digital Marketing?
Digital marketing has become such a vital tool for one to survive in this high-tech and competitive world. A savvy marketer needs to have this skill and so does any company aiming reach their yearly goals and objectives. Having said that, still most of us wonder on what digital marketing is all about.
In simple words, Digital Marketing helps marketers/businesses to connect with their visitors/prospective customers with the help of various online methods like google, social media, emails, etc.
Generally smart digital marketers/agencies create a funnel using seo, sem, social media channels such as facebook, instagram, pinterest, youtube, etc to drive traffic and generate leads for their particular service/product via a website/landing page. More on what this means later so please keep reading.
A common myth in our industry these days is they believe digital marketing is like harry potter’s magic wand which they will wave and boom, success will follow.
Digital marketing will not give you overnight success nor it is to be done only once and hope it will solve all our problems. This is a full proof strategy that needs lot of time and patience.
Digital Marketing Strategies
The importance of Digital marketing can be seen from the fact that most modern companies are allocating more than 1/3 of marketing budget to Digital marketing services. Digital marketing is expected to $500bn industry worldwide by 2022. India is expected to cross $255bn by 2021, according to a KPMG report. The exponential growth in the industry goes on to show the importance that brands and companies across the world are giving to digital marketing.
With mobiles and computers reaching every section of the society, it has made people digital literates. People can process the information they receive on digital platforms and take informed decisions on that basis. They are not influenced by the claims that a brand makes; they now have the power to verify facts online and make well informed choices. The brand should not only be trustworthy but also should be suitable to their needs and even their image. A teenage boy will not buy a “titan raga”, even though he knows and trusts the brand for its quality and features. He will instead go for a Fossil or a Rolex or even FastTrack, because not only he knows they have good quality but they also go with his image of being a cool teenage boy. That being said, it is important for brands to make conscious choices and marketing plans so that they can establish their brand image the way they want it.
Digital Marketing for small scale businesses & startups
As the size of a company grows, its marketing budget increases and it can spend more or digital marketing. But what about the startups or small scale companies?
No company wants to remain small forever. We all want to grow in terms of size and profits and marketing can help one with that, but marketing is a tricky business and requires a lot of time, money and other resources which small companies cannot afford most of the time. So it becomes imperative that one make the best use of the resources available for maximum possible gains. And to do that, Digital marketing is an important tool for small companies and startups.
Digital marketing services seems to be more helpful to a small company or startup that to a larger company. A well designed digital marketing campaign can give a smaller company huge advantage over its bigger sized competitors. It can help you get more customers at much cheaper costs than conventional marketing.
It saves the much need and scarce resources for a small scale company and provides better benefits than traditional marketing techniques.
What’s trending in Digital Marketing?
As consumers become more aware and tech-savvy they get the desire to connect with their brands online and know their stories and also tell them theirs.
Online videos now account for all 50% of all mobile traffic and are expected to increase in coming years. Platforms such as Facebook and YouTube encourage people to go live and share their stories. We are already seeing brands and celebrities using live videos to connect with their audience and promote their brands. This is only going to increase, so brands should be ready for this.
Wearable mobile devices
There are currently 7.22 billion active mobile devices in the world, which already gives us so much digital marketing opportunities. Now think of wearable mobile devices as a new form of digital medium. It’s portable like mobile and is expected to be the next big thing for digital marketers.
Digital outsourcing Solutions
Most brands have a digital marketing budget now, but most of the times they don’t know how to properly utilize it. For that, brands have started taking help of digital marketing agencies which specialize in digital mediums. There are also specialized agencies for a particular digital medium.
Mobile based content
Understanding the importance of mobiles, brands have now started making apps and content specifically for mobile users. Websites are specially optimized to be viewed on mobile devices of various sizes.
Influencer marketing, as the name suggests, is marketing your brands through specialists whose opinions, reviews and testimonials draw the attention of the press and public. It seems to work and is a certain hit. Digital marketing is a one stop solution for all marketing needs as it gives you a market to sell, a brand image and most importantly helps you make big bucks.