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How Branding Can Solve Most of Your Business Problems?

What is a “Brand”?

Is it the name of the company? Is it the product that the company sells? Maybe it is the logo a particular company has decided to represent itself with.

Or do you think it is what the customers believe that company to be, for example, in terms of quality? How do we know which one is true?

How do we know which one is true?

When you think about it, it’s actually all of these put together. From the name of a company to the products or services it sells, and it goes up to how the company is perceived in the minds of the customers.

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