Technology and Internet has made the world a smaller place by connecting people regardless of the distance. Because of the rise of smartphone devices especially, most of us do most or all of our daily tasks online via apps.
What is a “Brand”?
Is it the name of the company? Is it the product that the company sells? Maybe it is the logo a particular company has decided to represent itself with.
Or do you think it is what the customers believe that company to be, for example, in terms of quality? How do we know which one is true?
How do we know which one is true?
When you think about it, it’s actually all of these put together. From the name of a company to the products or services it sells, and it goes up to how the company is perceived in the minds of the customers.
The world is changing rapidly and it is becoming digitalized every day. In this digitalized world, digital marketing is a great weapon for every industry to reach out to their targeted customers with efficiency. It includes the healthcare industry too. Doctors, clinics, and hospitals can also use the digital marketing processes to attract the patients to enhance their business. That is why; healthcare digital marketing has gained so much importance in this industry.
Electronic commerce, commonly known as e-commerce, is a type of industry where the buying and selling of products/services is conducted over the internet and other computer networks. Although India has a significant number of internet users, there are only a few takers for the idea of e-commerce. However, the scenario is changing, and how!