A brand aimed at empowering the women in India, the CII Indian Women Network (IWN) has played a crucial role in the overall well-being of the women in this country since 2013. Thus, when Datagrid was approached by CII IWN to do the live event coverage of 2nd WomeNation Event; it was really a great honor for them. It was the time for Datagrid to prove itself in front of a respectable brand like CII IWN.
When you talk about events, for that matter any event, it can be called a social gathering. And if an event is social, it makes sense to use the social media to promote it. In the present times, social media has emerged as one of the leading tools of event or brand promotion. With most social media sites like Facebook, Twitter and LinkedIn having millions of followers, it is judicious to use these platforms for promotional and marketing purposes. Event partnership is the way to go.
The dilemma of in house vs outsourcing is a tough one. The risks and benefits need to be measured. What works for one organization might not work for the other. So keep in mind your company and its needs. Get smarter. Choose better.