Search engine optimization (SEO) is the process of affecting thevisibility of a website or a web page in a search engine’s unpaid results-often referred to as “natural,” “organic,” or “earned” results. In simple words, SEO means bringing your website on first page on google.com for good quality keywords.
It is very important to define a strategy before we initiate the SEO work. We have to define the target audience based on Geography, Genre, Gender and Age Group. SEO activity takes some time to take effect once implemented. The time depends on the kind of business & target audience in question. Generally it is recommended that SEO activities are done for a minimum of six months to avail optimum & long term benefits. Hence right & timely implemented strategy is the key to your online marketing success.
SEO is not only about having the right keywords placed in the place on your website, it is a lot more. Optimized Images, better website load time, Enhanced user experience and zero broken links are few very important aspect of a website which builds reputation to improve search engine rankings. Technical & Content Analysis of your website at this stage of the marketing plan is very crucial and needs complete focus. We also make sure that Meta Title, H1 tags, Keyword density and alt tags are optimized for best results.
Keyword Research & Analysis
Keyword is the text which you type in search engine and submit to find a particular information. Hence, it is very important to know the keywords, which defines your business and selected as per the strategy. To get some quick result, we may choose long tail keywords, keywords with geography or less competitive keyword. Our target is always most popular keywords which brings quality traffic on your website and we surely achieve this.
SEO Content Marketing
Once the keywords have been decided our team of expert content writers create SEO friendly blogs, press releases, articles for you. This artfully and strategically created content is then marketed and placed across the web in such way that it attracts the target audience as well as creates backlinks which boosts search engine ranking for your website. A good article spread across the online media sites builds your reputation as a brand and also brings traffic on your website.
Many activities are done to optimize the site to make it search engine friendly. Some of the crucial activities are listed below
- Define robots.txt
- Add Google Analytics code on the site
- Implement SEO Footer
- Compress required files
- Optimize images
- Remove broken links
- Set Internal linking
Sometimes, we might think that content and keywords are the key factors affecting the website ranking, but technical stability and optimized website definitely perform better and hence we can not ignore this important step during our SEO work.
Submission Of Website
To make sure that search engines register your web presence and know exactly about your web pages, it is important to submit your website to all popular search engines. The submission helps search engines to get regular updates about your website changes. It also defines the website genre which helps to display our website for relevant keyword searches. For e-commerce website, this becomes even more crucial as we update the new products in our submission to get faster and better results.
In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site’s backlinks and quality backlinks.
It is very important to generate backlinks from high reputation websites. It adds to your website reputation and hence at Datagrid, we create quality content so that renowned websites publish our articles and blogs and create the required quality backlinks. We also do directory submission in proper categories to achieve the same.